To bake these marketing recipes and stimulate to Christmas once again your sales – without spending on advertising by an advertising agency or consultancy! The Christmas business this year is already in full swing. Nevertheless, notice many shops the purchasing restraint of the clients and experience sales compared to previous years. Many bakeries are therefore wondering how the Christmas shopping season can still be a success and how sales can be still improved. “” There are exactly three ways, how a business can increase its turnover,”Dr. Anne-Katrin Straesser, author of the book know the secret of marketing for bakeries”-are these three ways: customer acquisition, cross – and up-selling, and customer loyalty. ” To win new customers new customers is the classic way to increase sales and profits. Of course, this is often not so easy. Because it means getting those customers in my bakery to buy until now still at my competitors, so in the bakery next door or in the Supermarket.
So how do I get these customers in my business? The answers to this question are almost endless. But the prerequisite is that new potential customers know that it gives you first of all. The second condition is that they offer something what makes you interesting for new customers. This can be the occupation of a particular niche (E.g. only organic breads), a special offer or a particular service. You should make out this feature in your advertising customers for the first time in your business venture the way. Cross-and up-selling, cross-selling is the second pillar when it comes to sales.
It leads to make more sales with existing customers. How’s that? Cross-selling is a kind of cross sales, and means that they offer more products that may be of interest to your customers. Many merchandise proves to be good extra income because without much additional effort more products with a good margin can be introduced into the range. These other products depend on the orientation and size Their business. Examples are small gifts, chocolate or chocolates or magazines. Up-selling, however, is to move customers to buy a higher quality product. So, by making him aware, for example, on special products and thus attract the attention of customers. Examples would be higher-quality pastries or cakes. Customer loyalty customer loyalty is the third way with which a business can increase its turnover. Why is this so? Many customers ever change the business and buy somewhere else, for any reason whatsoever. So we always have a natural churn”or turnover of customers. Customer loyalty, however, means to counteract this natural fluctuation. It means to make the customers who have already purchased from you, regular customers and to make customers loyal regulars. A first step is to go back to always good quality and a special, friendly service. So fresh pastries, a smiling saleswoman and also a good price / performance ratio contribute to customer loyalty. These aspects are not unfortunately still not everywhere of course. Therefore, you have a good chance to stand out from your competitors alone on an excellent offer. Other possibilities are also special customer loyalty programmes. E.g. loyalty cards can be or bonus booklet, where your customer for repeated purchases from you with a small gift will be rewarded. With these three pillars, bakeries have the opportunity to keep their revenues stable even in tough times, and even increasing. Dr. Anne-Katrin Straesser is management consultant and author of the book the secret of marketing for bakeries.” This book appears in a few weeks on the market, but is available at in advance as an ebook.