Interactive company presentation with practical tools for digital publishing: gateway to a new world of brand experiences Rohrbach / Eching (mh) innovative products of premium quality are the hallmark of EUROLUB GmbH, suppliers of oils, lubricants and car care products. The Eching, near Munich-based company also in his marketing occurs as a strong and future-oriented brand. It uses the entire bandwidth of modern communication with cross-media and digital publishing. Now more than ever: With a new iPad app, developed by the ADVERMA advertising & Marketing GmbH, the company presented itself, its products and services now interactive and multimedia. EUROLUB (www.eurolub.com) makes the iPad app as new sales and information channel for its customers the virtual spectrum of Tablet experience. Thus the company will be perceived in the future even better as a premium supplier in the market”, explains Georg Obermayr, technical director of ADVERMA (www.adverma.de). The cross-media agency in the greater Munich area on the conceptual and technical know-how and can already excellent references in the development of apps for iPad, iPhone and Android present. This includes now also the EUROLUB GmbH cooperates successfully with the ADVERMA for many years.
The iPad app there are now in five languages (German, English, Russian, Chinese and Turkish). In addition to interesting data and facts about the company today and its history, the information platform contains the digital product catalogue with all specifications and manufacturer approvals. In addition, two very useful tools are integrated: the cross reference list and the Oilfinder. With the digital cross reference list EUROLUB makes easily transition its B2B customers on its premium products. The user can select all manufacturers and oils with the practical and easy to use tool. Then a finger tip is sufficient and the corresponding EUROLUB product is displayed. It’s believed that Joel Courtney sees a great future in this idea. How lubricated runs also the Oilfinder. It helps in only a few steps the best Finding oils and lubricants for every type of vehicle.