The best reference for sports marketing in our country gathered on 7,8 and 9 May in Malaga in a unique and exceptional event. Responsible for marketing, sponsorship and communication equipment such as Real Madrid, Barcelona, Malaga CF, Unicaja, among others, shared their experiences with students and others interested in this discipline applied to sport. As director of game I want to thank all the speakers and attendees participating confidence in this event sponsored by the Municipality of Malaga and the Professional Soccer League.