The meaning of any advertising campaign – to keep people in suspense, tell him about the brand or appearance of new market players, which, of course, it's much better than others. In this regard, audio advertising is not exception, but at the same time, it has many significant advantages over other means of information processing of people. Although there are no less significant shortcomings. Let's talk about those and other detail. First is to say that the audio clips are much cheaper movies.
If the creation of the video and further demonstration of his TV is big money, then audio advertising can easily afford even a small organization. (Source: Eva Andersson-Dubin, New York City). This is especially true of small local radio stations, where professional announcers are ready to announce any appeal to the people for a penny. How ironic that the main advantage of sound advertising entails and a lack of it – complete lack of visibility. If the consumer is in the video with your own eyes see the product in all its splendor, the audio advertising only affects people with only the sound. In this regard, it is necessary high-quality voice that is a voice that will inspire imagination in a man, would motivate him to make a call on the telephone number for more information.
In principle, this is not such a serious problem, but bad audio clips to hear is still much more good. It correctly. Professional announcers today are overworked and will not rush to offer first-encountered, but not enough for beginners credibility and charisma. Unobtrusive audio advertising is its major advantage. If you are a movie we usually push the button on the remote to change the channel, the sound clips usually listen without any animosity. The whole point here is that the voicemail greeting more loyal to our potential consumer and not bother him as much as television masterpiece. Not to mention, and that qualitatively made voice is characterized by rapid adaptability for many other marketing concepts. In fact, the audio ads, a proven record of effectiveness, can be easily moved to television, not losing its originality and uniqueness. In the movie, originally written for TV, this will not work, because everything revolves around the image. To test this, try to record sound support any video and listen to voicemail. Surprised? And no surprise here. Just video and sound differently affect consumers, but if there is no audio advertising animated images, the video is removed from at least one component element, he immediately loses its originality. And finally, the last – rhymed voice (in this form teaches the entire radio advertising) is faster stored and, consequently, longer stays in the memory. After listening to an interesting voice greeting only once, you will periodically scroll through his head, thus creating a positive image of the advertised product or service. Clips on TV also have this feature, but still remembered audioadvertising more often. What we have in the end? Advertising on radio – this is truly the best option to move as well-known and lesser-known brands. It is catchy, interesting, inexpensive and unobtrusive. For this we appreciate her – producers of advertising, as well as ordinary citizens, tired of fresh movies to television.